About Umit
Umit founded Caybas Digital to help Australian businesses build websites that search engines and answer engines can read, trust and cite. His work centres on technical SEO, site architecture and structured data, and on the engineering habit behind them: every recommendation is specific enough to become a ticket, and every release is verified in the data before it is called done.
He is based in Auburn, in Sydney's west, and works with clients across Australia. Most engagements start with the SEO & AI Readiness Audit and continue as technical SEO remediation with the client's own developers.
His background is in QA automation and release assurance, which is why every build Caybas Digital ships, from a web app or client portal to a standard integration, is handed over with its test suite, and why an integration audit is offered for integrations someone else built.
Areas of focus
- Technical SEO audits and remediation, starting from server logs rather than tool scores
- Topic cluster architecture and internal linking
- Structured data and answer engine optimisation
- Migrations and rebuilds that keep the rankings they inherit