Technical SEO Services

What the service covers

Technical SEO is the foundation of everything else in search. If a page cannot be crawled, rendered and indexed, no amount of content or links will help it rank. This service works through that foundation systematically, in the order search engines experience it, and turns what it finds into work your developers can schedule.

Crawl and indexation

We crawl the site, compare what we find with what search engines have indexed, and look for gaps in both directions: important pages that are missing, and low-value pages that are consuming crawl budget. Server logs come first, because they show what crawlers actually fetched rather than what a tool thinks they could fetch. Redirect chains, soft 404s, parameter variants, orphaned pages and canonical conflicts are all found here.

Rendering and architecture

Sites that build their content in the browser are crawled twice, once with JavaScript off and once with it on, and any content that only exists in the rendered version is a finding. Internal linking is mapped to show which pages are close to the home page, which are buried and which are orphaned, and the hub-and-spoke structure is checked so that topical relationships are explicit.

Structured data

Every template is checked for valid, complete schema.org markup so that search engines and answer engines can understand what each page is about. The organisation, authors, services and FAQs must be described the same way on every page, because inconsistency is the most common reason a machine cannot decide who a business is.

Performance

Core Web Vitals are measured with field data from real users, not lab tools alone, and translated into template-level fixes with expected impact. Images, third-party scripts, web fonts and layout shift are the usual culprits, and each is fixed once per template rather than once per page.

What it costs

Technical SEO remediation is from $1,800 + GST, fixed before work starts. The figure is set from the audit backlog: the starting price covers one or two templates on a small site, such as canonical conflicts and a broken internal linking pattern; a multi-template job with log review, rendering fixes and structured data across the site sits above it. A large backlog is split into phases with a price on each, and the first phase is always the one with the highest return.

What you receive

The main deliverable is a remediation backlog. Each item names the template or URL group affected, the evidence behind it, the expected impact, the engineering effort and an acceptance criterion your developers can test against, sorted so the first week of work has the highest return. Alongside it you receive the crawl and log analysis, a short summary for stakeholders, and a walkthrough call with whoever will implement.

How engagements run

Audits start with a kickoff call, run for roughly two weeks, and end with a walkthrough of the remediation backlog. Verification continues as fixes ship: each release is checked against the crawl and index baseline, and the backlog is re-prioritised as the data comes in. Implementation can run with your own developers, with us alongside them in the tickets and the standups that matter, or with us implementing directly under a separate agreement where the platform is one we know well.

Where we work

We are based in Auburn and work with clients across Australia. Most engagements run remotely, with a kickoff call at the start and a walkthrough of the backlog at the end; where a site is in Sydney we can be on site for both.

Fixed-price projects that come out of the backlog

Some backlog items are best run as a project with a price on them rather than as open-ended remediation. Slow templates go to Core Web Vitals remediation. Missing or inconsistent schema, blocked AI crawlers and unstructured content go to the AI readiness retrofit. A site about to change platform or URL structure gets the pre-migration search risk assessment first, so the redirects and the verification plan exist before launch day. When the site itself is the problem, the launch website build replaces it with one that has this foundation built in.

Not sure where to start?

Most technical SEO engagements begin with the SEO & AI Readiness Audit, which produces the roadmap this service works from. The Standard tier covers sites of up to 50 indexable pages. The Extended tier covers larger, ecommerce, multi-location and headless sites.