Extended SEO & AI Readiness Audit

Who needs the Extended tier

The Standard SEO & AI Readiness Audit covers sites of up to 50 indexable pages with one location, no checkout and no logged-in area. A site moves to the Extended tier if any one of the following is true:

• 51 to 500 indexable pages
• Ecommerce with a product catalogue, category pages or faceted navigation
• Two or more locations, or two or more Google Business Profiles
• Two or more distinct service lines with separate site sections
• Multiple domains, subdomains, or multi-language with hreflang
• A logged-in area, portal or third-party booking engine
• A headless or heavily client-rendered build that needs rendering analysis
• A migration or rebuild completed in the last 12 months, or planned in the next six

Page count means indexable URLs returning a 200 status, excluding paginated archives, tag pages and parameter variations, measured by a crawl before the quote is confirmed. Sites above 500 indexable pages are quoted individually.

What the Extended tier adds

The tiers differ by visible deliverable, not by absorbed effort. Both include the technical crawl, the baseline, the AI readiness review and the scored report. The Extended tier extends each stage:

Deliverable	Standard	Extended
On-page and content gap review	Top 20 pages	Full site, by template
Cross-engine prompt testing	15 prompts	40 prompts
Engines tested	4	5
Competitor benchmarking	2 competitors	5 competitors
Off-site authority review	Summary	Full, with citation-source mapping
Hallucination and sentiment check	Flagged only	Documented per engine
Prioritised roadmap	90-day	180-day, phased
Walkthrough call	45 minutes	90 minutes plus written Q&A
Turnaround	10 business days	15 business days

How the audit runs

The method is the same test suite as the Standard tier, run in full rather than by sample. The crawl runs twice, once with JavaScript rendering off and once on, because content that exists only in the rendered version is invisible to most AI crawlers; our article on crawl budget explains why wasted crawls matter more on large sites. Content is audited by template and then spot-checked, structured data is validated on every template, and name, address and phone consistency is checked for every location. Then 40 prompts across problem-aware, solution-aware and brand-aware stages run three times each in fresh sessions on ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude, with hallucinations documented per engine. The check-by-check method is written up in how the SEO and AI Readiness Audit runs.

What the score and the roadmap look like

Findings roll into one score out of 100 across six published weightings: technical health 20, indexation and rankings 15, content quality 20, AI readiness 20, AI visibility 15 and authority 10. The 180-day roadmap sequences them: quick wins and critical items in weeks one and two, structural and technical fixes in weeks three to eight, content and authority in weeks nine to twelve, and a phased content architecture from week thirteen to twenty-six. Every item carries a severity, an effort estimate, an owner and an acceptance criterion, so a template team can work it as a backlog.

After the audit

The audit stands on its own and is not credited against later work. Multi-location, ecommerce and multi-service sites that want the roadmap executed usually take the Scale retainer, which tracks 40 prompts across all five engines, or the Growth retainer where one location is the priority. A site about to change platform or URL structure should have the pre-migration search risk assessment before the move. Where the findings sit in schema, crawler access and content structure, the AI readiness retrofit fixes them at a fixed price, and when a store's problems are structural the Shopify store build rebuilds the catalogue with the crawl controls designed in. Implementation can also run through your own developers or our technical SEO service.