The Growth retainer is our core SEO and AEO execution service for small and medium businesses. It includes everything in Signal plus ongoing technical implementation, four pages optimised or created each month, entity and citation-source building, Google Business Profile management and a quarterly re-audit against the original baseline, for $2,850 a month + GST.
Key takeaways
- 01Growth is $2,850 a month + GST for execution as well as measurement: technical findings implemented, four pages a month, entity building and a quarterly re-audit.
- 02Twenty-five prompts run every month on four engines, three times each, with two competitors benchmarked for share of voice.
- 03Technical findings are implemented, not just reported, and four pages a month are optimised or created from the gap analysis.
- 04Every quarter the audit is re-run and scored against the original baseline, so progress is measured with the same method that found the problems.
- 05The audit comes first and is not credited. Three-month initial term, then month to month, and you own every account and asset.
What you receive
- 01Monthly AI visibility run of 25 prompts on four engines, three runs each, with two competitors benchmarked
- 02Ongoing technical implementation of roadmap and monitoring findings
- 03Four pages optimised or created each month from the content gap analysis
- 04Entity and citation-source building across directories, associations and review platforms surfaced by the prompt logs
- 05Google Business Profile optimisation and posting
- 06Technical health monitoring, Search Console and GA4 reporting including AI referral traffic
- 07Schema and llms.txt maintenance and local pack tracking
- 08Quarterly re-audit scored against the original baseline
- 09Monthly 60-minute strategy call
- Service type
- SEO and AEO execution retainer
- Area served
- Australia
Who the Growth retainer is for
Growth is for a business with one site and one or two service lines that wants the audit roadmap executed, not just monitored. The typical client has a working site, a competitor or two who keep appearing in AI answers, and no in-house time to write, implement and measure at the same time. If your site is multi-location, ecommerce or spread across several service lines, the Scale retainer is built for that shape. If you only need to know whether the work you did yourself is paying off, the Signal retainer does that for less.
What happens each month
Everything in Signal is in Growth: the monthly AI visibility run, technical health monitoring with regression alerts, Search Console and GA4 reporting with AI referral traffic separated out, schema and llms.txt maintenance, and local pack tracking. Growth then adds the execution layer.
| Work | What you see |
|---|---|
| 25 prompts run on four engines, three fresh sessions each, with two competitors benchmarked | Citation rate and share of voice against the baseline, and which sources each engine used when it cited a competitor instead of you |
| Technical findings from the roadmap and from monitoring are implemented: canonicals, sitemaps, crawler access, structured data, template speed | Findings closed in the register rather than handed back as tickets |
| Four pages optimised or created from the gap analysis | Four URLs each month, each with one clear intent, an answer in the first 100 words, valid schema and internal links to the pages that matter |
| Entity and citation-source building on the directories, associations and review platforms the prompt logs show engines trust | Your name, address and phone identical everywhere an engine looks, and your business present where competitors were cited |
| Google Business Profile optimised and posted to | A current profile with the same services and areas as the site, and a local pack table by suburb |
| A 60-minute strategy call | The next four pages and the next technical items agreed, with the log and the report delivered as files |
Larger remediation that would consume a whole month, such as a full template rebuild, is scoped separately through the technical SEO service, so the retainer keeps delivering its other items.
What you can expect
| Expectation | Growth |
|---|---|
| Before starting | A Standard or Extended audit, which sets the baseline. Its fee is not credited. |
| Initial term | Three months, then month to month |
| Leaving | The end of any month after the initial term, with no cancellation fee |
| Fixed deliverables | Four pages a month, the monthly visibility run, a quarterly re-audit |
| Delivered monthly | The AI visibility log, the report, the register of findings closed and open, the four pages live |
| Calls | 60 minutes, monthly |
| Third-party fees | Named in the quote; who pays is agreed in writing first |
| Ownership | Search Console, GA4, Google Business Profile, every page and every schema file, all in your name |
The quarterly re-audit
Every quarter the audit method is re-run and scored against the original baseline: the same weightings, the same prompt method, the same crawl, with each score shown beside where it started. That re-audit is the honest test of the retainer. It shows the findings that were closed, the ones that remain and the roadmap for the next quarter, and it is what makes month six comparable with month one rather than a matter of impression.
Add-on blocks
Add-on blocks extend Growth without changing tier:
- Content block: four additional pages a month, $1,400 a month + GST.
- Additional location or entity: $450 a month + GST, with a discount from the third onward.
- Digital PR or link campaign: from $2,500 per campaign + GST.
- Migration support: from $3,000 + GST, priced as a project.
A Growth client adding a second location and a content block every month is usually better served by the Scale retainer, which is built for that shape and includes fortnightly calls.
Frequently asked questions
What does the Growth retainer cost and what does it cover?
Growth is $2,850 a month + GST. It covers the monthly AI visibility run with two competitors benchmarked, technical implementation of audit and monitoring findings, four pages optimised or created, entity and citation-source building, Google Business Profile management, monitoring and reporting, the quarterly re-audit and a 60-minute strategy call. Third-party platform and API fees, such as a review platform subscription or a directory listing fee, are named in the quote and who pays them is agreed in writing before work starts.
What counts as a page optimised or created?
A page is either an existing URL rewritten against a specific intent from the gap analysis, with its structure, answer, schema and internal links reworked, or a new URL built for a question that has demand and no page. Both count as one of the four. If a month needs more than four, a content block adds four more for $1,400 a month + GST.
Do I need an audit before starting Growth?
Yes. Either the Standard or the Extended SEO & AI Readiness Audit comes first, because Growth executes the roadmap the audit produces and the quarterly re-audit scores against the baseline it records. The audit fee is not credited against the retainer; it is a complete deliverable that you keep whether or not the retainer follows.
What is the difference between Growth and Signal?
Signal measures and maintains for $1,200 a month + GST and excludes content and link building. Growth adds execution: technical fixes are implemented, four pages a month are written or reworked, citation sources are built, Google Business Profile is managed, and the prompt set grows to 25 with two competitors benchmarked. Growth is the tier for a business that wants the roadmap done as well as measured.
What is the minimum term and can I leave?
The initial term is three months, then month to month. Nothing meaningful shows in citation rate or rankings inside three months, so a shorter term would only report noise. After that you can end the retainer at the close of any month with no cancellation fee, and you keep Search Console, GA4, Google Business Profile, every page and every schema file.
What happens in the quarterly re-audit?
Every three months we re-run the audit method against your site and score it with the same weightings used on day one, across technical health, indexation and rankings, content quality, AI readiness, AI visibility and authority. The report shows each score beside its baseline, the findings that were closed, the ones that remain, and the roadmap for the next quarter.
Related
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