Standard SEO & AI Readiness Audit

Who the Standard tier fits

The tier is named after the site, not the business. A two-person trade can run a 300-page site and a 40-person firm can run a 12-page brochure. Your site qualifies for the Standard tier when all of the following are true:

• Up to 50 indexable pages
• One domain, one language, no subdomains in scope
• One physical location or service area, and one Google Business Profile
• A brochure or lead-generation site with enquiry forms and phone, no checkout
• No logged-in area, customer portal or booking engine
• A conventional CMS or static build such as WordPress, Squarespace, Webflow, Shopify with under 20 products, or standard Next.js

Typical fits are trades, allied health, professional services, single-location hospitality and sites under two years old. Page count means indexable URLs returning a 200 status, excluding paginated archives, tag pages and parameter variations, and we run that crawl before confirming the quote. If any one qualifier is not true, the Extended SEO & AI Readiness Audit is the right tier and covers the same method at greater depth.

How the audit runs

The method is a test suite: fixed checks, recorded evidence and severity ratings, repeatable by anyone following the script, which is what lets us re-run it in 90 days and measure the change. In order:

1. Intake: read access to Search Console, GA4, Google Business Profile and Bing Webmaster Tools, and your answers to what you sell, who buys it and what they ask. Those answers become the prompt set.
2. Crawl and technical: status codes, canonicals, robots, sitemap, titles, headings, orphans, click depth, Core Web Vitals field data and raw against rendered HTML.
3. Baseline: indexed against submitted pages, 16 months of queries, AI referral traffic and local pack presence.
4. Content: your top 20 pages checked for intent, an answer in the first 100 words, structure and originality, then a gap analysis.
5. AI readiness and visibility: crawler access, structured data and entity consistency, then 15 prompts run three times each in fresh sessions on four engines.
6. Authority, scoring and roadmap: backlinks weighted to the sources the engines cite, every finding scored against published weightings, the 90-day roadmap on page two.

The full method, check by check, is written up in how the SEO and AI Readiness Audit runs, and the questions clients ask before booking are answered in the audit FAQs.

What the score means

Every finding is weighed into one score out of 100 across six categories, with the weightings printed in the report: technical health 20, indexation and rankings 15, content quality 20, AI readiness 20, AI visibility 15 and authority 10. A score built that way can be run again in 90 days on the same checks and the same prompt set, so the second number means something against the first. Each finding underneath it carries a severity from critical to low, an effort estimate, an owner and an expected impact, and the register lets you filter by any of them.

After the audit

The audit is a complete deliverable and its fee is not credited against later work, so nothing obliges you to continue. Businesses that implement the roadmap themselves and want to know whether it worked take the Signal retainer, which re-runs the AI visibility measurement monthly. Businesses that want the work done take the Growth retainer. Fixes the site cannot make in-house run as fixed-price projects: the AI readiness retrofit, Core Web Vitals remediation or the technical SEO service, each scoped from the findings.