The Scale retainer is our SEO and AEO execution service for multi-location, ecommerce and multi-service-line sites. It includes everything in Growth plus 40 prompts on all five engines, five competitors, eight pages a month, templated page architecture, per-engine hallucination and sentiment tracking, multi-location Google Business Profile management and fortnightly calls, for $4,950 a month + GST.
Key takeaways
- 01Scale is $4,950 a month + GST for multi-location, ecommerce and multi-service-line sites: 40 prompts, five engines, eight pages a month and every profile managed.
- 02Forty prompts run monthly on all five engines, three times each, with five competitors benchmarked and hallucinations and sentiment reported per engine.
- 03Eight pages a month, built on a programmatic or templated architecture where the site supports it, so locations and service lines scale without hand-building every URL.
- 04Every Google Business Profile is managed under the retainer, and additional locations beyond the agreed set attach at $450 a month + GST each.
- 05The audit comes first and is not credited. Three-month initial term, then month to month, and you own every account and asset.
What you receive
- 01Monthly AI visibility run of 40 prompts on all five engines, three runs each, with five competitors benchmarked
- 02Hallucination and sentiment tracking reported per engine
- 03Eight pages optimised or created each month
- 04Programmatic or templated page architecture for locations, services or products where the site supports it
- 05Multi-location Google Business Profile management, optimisation and posting
- 06Ongoing technical implementation across every template
- 07Entity and citation-source building per location and service line
- 08Technical health monitoring, Search Console and GA4 reporting including AI referral traffic, schema and llms.txt maintenance
- 09Quarterly re-audit scored against the original baseline
- 10Fortnightly calls
- Service type
- Multi-location SEO and AEO execution retainer
- Area served
- Australia
Who the Scale retainer is for
Scale is for a site whose shape makes single-page, single-location work insufficient: a business with several locations and a Google Business Profile for each, an ecommerce catalogue with category and filter pages, or a firm with multiple service lines that each need their own section. These are the same qualifiers that place a site in the Extended SEO & AI Readiness Audit, and Scale is the retainer that executes that audit's phased roadmap. A single-location site with one service line does not need this tier: the Growth retainer covers it, and the Signal retainer covers measurement alone.
What happens each month
Everything in Growth is in Scale: technical implementation, entity and citation-source building, Google Business Profile management, monitoring, reporting, schema and llms.txt maintenance, local pack tracking and the quarterly re-audit. Scale widens every one of those to the size of the site.
| Work | What you see |
|---|---|
| 40 prompts run on ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude, three fresh sessions each, with five competitors benchmarked | Citation rate and share of voice per engine against a field of five, and a per-engine record of hallucinations and sentiment |
| Eight pages optimised or created, on a programmatic or templated architecture where the platform supports it | Consistent, indexable, citable pages across locations, services or products, with the schema and internal linking designed once |
| Technical findings implemented at template level | A canonical, schema or Core Web Vitals fix landing on every URL the template generates, closed in the register |
| Every Google Business Profile in scope optimised, posted to and kept consistent with the site | Name, address and phone identical across the site, every profile and every directory, per location, with local pack tracked in every service suburb |
| Entity and citation-source building per location and per service line | Your business present on the sources each engine trusts for each area, where competitors were cited |
| Fortnightly calls | The visibility log, the technical queue and the page schedule reviewed every two weeks, with the log and the report delivered as files |
Hallucination and sentiment are reported per engine because an engine that describes a location that closed, a product you do not stock or a price you do not charge is a finding that needs a fix, not a footnote.
What you can expect
| Expectation | Scale |
|---|---|
| Before starting | Almost always the Extended audit; the Standard tier only where the site qualifies. Its fee is not credited. |
| Initial term | Three months, then month to month |
| Leaving | The end of any month after the initial term, with no cancellation fee |
| Fixed deliverables | Eight pages a month, the 40-prompt run on five engines, the locations in scope, a quarterly re-audit |
| Delivered monthly | The AI visibility log with per-engine hallucination and sentiment, the report, the register, the pages live, every profile current |
| Calls | Fortnightly |
| Third-party fees | Named in the quote; who pays is agreed in writing first |
| Ownership | Search Console, GA4, every Google Business Profile, every page, template and schema file, all in your name |
Templated architecture and rebuilds
Where your platform supports it, the eight pages are built on one template for locations, one for services and one for products, each with its schema, internal linking and answer structure designed once and populated across the set. That is how a 40-location site gets 40 consistent pages without 40 separate briefs. Where the platform cannot support it, the pages are built individually and the agreement says so from the start. Where a site is due for a rebuild rather than remediation, the launch website build delivers a new site with the templates, schema and test automation in place and the retainer continues on top of it, and where crawler access, structured data and llms.txt must be brought up to standard before anything can be measured, the AI readiness retrofit does that first as a fixed project.
Add-on blocks
Add-on blocks extend Scale without changing tier:
- Content block: four additional pages a month, $1,400 a month + GST.
- Additional location or entity: $450 a month + GST, with a discount from the third onward.
- Digital PR or link campaign: from $2,500 per campaign + GST.
- Migration support: from $3,000 + GST, priced as a project. Multi-location and ecommerce sites migrate more often than they should, and this block covers the mapping, redirects and post-launch monitoring that stop a migration from erasing the visibility the retainer built.
Frequently asked questions
What does the Scale retainer cost and what does it cover?
Scale is $4,950 a month + GST. It covers the 40-prompt visibility run on five engines with five competitors benchmarked, per-engine hallucination and sentiment tracking, technical implementation across templates, eight pages a month, templated page architecture, entity building per location, management of every Google Business Profile in scope, the quarterly re-audit and fortnightly calls. Third-party platform and API fees are named in the quote and who pays them is agreed in writing before work starts.
Which sites is Scale designed for?
Sites with two or more locations or Google Business Profiles, an ecommerce catalogue with category or faceted pages, or several service lines with their own sections. These are the same shapes that place a site in the Extended audit tier. A single-location brochure site does not need Scale and is better served by the Growth retainer at $2,850 a month + GST.
Do I need an audit before starting Scale?
Yes. Scale sites almost always qualify for the Extended SEO & AI Readiness Audit, which examines every template, location and rendering path and records the baseline the retainer is scored against each quarter. The audit fee is not credited; it is a complete deliverable that you keep, with a phased roadmap any developer can act on.
How many locations does Scale include?
The locations and Google Business Profiles in scope are named in the agreement at the start, based on the audit. Each additional location or entity beyond that set attaches as an add-on block at $450 a month + GST, with a discount from the third additional location onward. Every profile in scope gets the same optimisation, posting and citation work.
What is programmatic or templated page architecture?
A page template that generates a consistent, well-structured URL for each location, service or product from structured data, rather than hand-writing each one. Where your platform supports it, we design the template, its schema and its internal linking once and populate it across the set. Where the platform cannot, the eight pages a month are built individually and the retainer says so up front.
What is the minimum term and who owns what?
Three months initial term, then month to month with no cancellation fee. You own Search Console, GA4, every Google Business Profile, every page, every template and every schema file, all in your name. Every AI visibility log and report is delivered as a file, so the history stays with you.
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