Launch Website Build

What does the Launch Website Build include?

The build starts from a configuration, not a blank page. Your business name, address, phone, services, locations and page list are declared once, and every template, every internal link, the sitemap and the structured data on every page are generated from that single source. Change a phone number in one place and it changes everywhere, in the visible page and in the machine-readable data underneath it.

That approach is what lets a site of this price carry the technical foundation that is usually sold back to owners later. Every page emits Organisation, Service, FAQ and breadcrumb structured data. The robots.txt file states, deliberately, which crawlers are allowed, including the bots behind ChatGPT, Claude, Perplexity and Google AI Overviews. An llms.txt file is published. Each page opens with a direct answer to the question it exists for, then the detail, which is the shape both search engines and answer engines reward.

The build also ships with an automated end-to-end test suite and a deployment pipeline that runs it before every release. It means a future edit that breaks the enquiry form or removes the structured data fails the pipeline instead of going live, and the next developer who touches the site has a suite they can run to prove they broke nothing.

What moves the price?

The price is from $2,900 + GST and three things decide the figure.

The first is page count. A site with a handful of service pages and a contact page is the starting price. A site that needs a page for every service and every suburb it serves, each with its own content, sits higher, because each page needs writing, structured data and a test.

The second is forms. A single enquiry form is included. A quote request that asks different questions depending on the job, or a multi-step form that needs to collect files or measurements, takes more design and more testing. Deeper conversion work on an existing site is its own project, lead capture and conversion improvements, and the same thinking can be brought into the build.

The third is integrations. If the form only needs to reach your inbox, nothing extra is involved. If enquiries need to land in a CRM, or a booking button needs to hand off to a scheduling tool, that connection is scoped and priced in the quote. Any fee the third-party platform charges is named in the quote, and who pays it is settled in writing before work starts.

The quote is fixed once those three are known. We do not start on an estimate and reconcile later. A catalogue with a checkout is a different project with different drivers: that is the Shopify store build, quoted after a short scoping review rather than priced from this range. A trade or local business that needs a fixed ten-page site rather than a scoped one has the website packages: the Trade Website Package at $800 + GST and the Premium Website Package at $1,950 + GST.

Why build AI readiness in from day one?

Most small business websites are built with search as an afterthought and AI search not considered at all. The owner then pays twice: once for the site and again, a year later, for someone to add the schema, fix the crawler rules and restructure the content so machines can read it. The AI readiness retrofit exists for exactly that situation on sites we did not build, and it is a good project, but it is cheaper never to need it.

Building the foundation in from the start also makes the site measurable. The Standard SEO & AI Readiness Audit scores a site on technical health, indexation, content quality, AI readiness and AI visibility. A Launch build starts that scorecard with the technical and AI readiness layers already in place, so the audit can concentrate on what actually moves rankings and citations for your business: content, entity consistency off the site, and authority.

Who owns the site?

You do, completely. The domain is registered in your name. The code lives in a repository you own. Hosting, Search Console, GA4 and Bing Webmaster Tools are set up in your accounts, with us given access rather than the other way round. The content is yours. The test suite is handed over with the code and documented so it can be run without us.

There is no lock-in. If you decide to take the site elsewhere the day after launch, you can, and it will keep working. We hold this position on every service line because a website you are renting is not an asset, and a business should never find that its site vanishes when a payment stops.

How a custom build is scoped

It starts with a call, not a quote. On the call we work out which of three things you need: a website package with add-ons, which is priced on the page; a custom build in this range, where page count, forms and integrations set the figure; or something that needs paid scoping first, because an integration that needs custom code is scoped through integration discovery and an app through the discovery sprint. Nothing is quoted off the phone. The written quote follows the call, fixed, with the page list and every integration named.

What follows the build?

Nothing has to. The site is complete when it launches, and plenty of owners want exactly that.

For those who want the site kept current without thinking about it, the Website Care Plan covers hosting, updates, security and a set allowance of minor edits each month from $180 a month + GST, with no lock-in and the same ownership terms.

For those who want to know whether the site is being found, the audit gives a scored baseline and the Signal retainer tracks it monthly: an AI visibility run across four engines, technical health monitoring, Search Console and GA4 reporting, and schema and llms.txt maintenance for $1,200 a month + GST. The audit is required before any retainer begins, because a retainer priced before anyone has measured the site is a package, not a plan.